How do I make GDPR go away?


Recently I overheard a conversation on the train. The two discussing were clearly working with compliance, and one of the them had GDPR and the new European data regulation on his to-do list.

”I am so fed up with legal mumbo-jumbo, I have been to three events now, and I still don’t know where to begin…”

92% of all European companies have not started this work yet, so these two are probably a few out of a lot that are a bit lost. According to international surveys, Sweden is actually far behind. You can not make GDPR go away, it is a European regulation, and it will happen on the 25th of May 2018, whether you like it or not. The main source for collecting personal information is the website of the company. This is where cookies are dumped freely, and this is also the place to try and collect as much as possible about your visitors/potential customers.

For those 92% of European companies that have not considered how to handle personal identification information from you website this is your 4 step plan to get started.

Step 1: How do we handle personal information today?

Step 2: How can we minimise the personal information we collect?

Step 3: How can we automate  the handling of cookies, consent and withdrawal of consent?

Step 4: How can we scan and surveil our website monthly for any changes in tracking techniques?

I don’t think GDPR is rocket science, and doing something is better than doing nothing. Of course you can apply the ostrich-approach…which means you duck deep and bury your head in the sand, but why not take the opportunity to clear out your dusty databases, and you will probably see that getting started is not that bad.

Disclaimer: I am involved in a project working with point 1-4, so if this is a problem for you. Feel free to reach out.

Good luck and get going.







Your shortcut to rockstar presentations


We have all attended seminars, workshops and events where we have seen awful powerpoint or keynote presentations, boring everyone to death, presented by someone, who never really felt comfortable on a scene. We normally end up feeling sorry for the presenter, but quite often I am personally left with the questions WHY this format, WHY here in this forum, and WHY waste the time of everybody present? Did anybody force you to use powerpoint or keynote?

With regards to presentations, there is since long, a new sheriff in town, and the name is Prezi, perhaps you don’t know that one of the founders is Swedish. The founders got tired of trying to convince local European investors for funding, so instead the company operates out of the US instead….

I don’t get any discounts or other free rides for writing this, but with Prezi and other similar innovative tools, I think we will attend fewer presentations as the one I described above.

This is my top 3 list of why I really recommend Prezi

  1. You have a lot of free accessible content/formats created by true Prezi rockstar presenters. (giving you a shortcut, to becoming a rockstar presenter yourself.
  2. Prezi is a cloud service, with a reasonable monthly fee.
  3. Prezi provides simple tools and allow you to create great conent.

I am by no means a Prezi rockstar, but I am learning as we go along. I have tried to convert a normal, old-school and sometimes dull CV, into a personal Prezi.

HH prezi

Prezi yes please, and adios powerpoint.

Have you already done, your own rockstar presentation using Prezi? Feel free to share a link in the commentary.

Doing the right things right !

If we could only select the projects that were bound to be succesful. If we could only avoid all failures and wasted efforts. If we could only stop dreaming and be realistic! All our lost opportunities and wasted efforts do actually generate a lot of useful knowledge, but frankly a lot of us forget about this, when we are busy being dissapointed.

Everytime we experience success we are keen to share compiments right and left, such as ”he/she did so and so, and the team really came togheter….bla bla bla, we could not have done it without so and so…..bla bla bla” – I think you get my point

When the opposite happens, why do we often react differently? When you as a sales person loose the tender to a competitor, when we don’t get the job we wanted, when your date (I am married now, so I am off the market) never called you back, then we should also stop to reflect and analyze. I am not only talking to the ears of sales people and business developers. I am talking to everyone all the time. When your decision was turned down, your brilliant planned was cut in two, then stop, reflect and avoid doing the same play the next time.

It is not rocket science. Simply ask, ”what should I do different the next time”.  Now, consider your next holiday destination, or what you really want to do for Christmas, and then remember why your wife turned it down last year. That is a great place to start.

Good luck on your bumpy road to getting more, ”Yes I like” – answers.











Amazon-Apocalypse in Sweden?

Amazon worldSo it is confirmed now, finally tech profiles from ”the Swedish community” know it is certain, Amazon will launch its services in Sweden. The article from Breakit has it all. Maybe this is not exactly breaking news, because it has more been a question of when will Amazon, more than will Amazon. Here are three likely scenarios that could occur in the Swedish e-commerce landscape.  One scenario does of course not rule out the other. This is based on qualified guessing and experience, no guarantees or inside sources for my part.

Scenario 1

Amazon will use Sweden and the Nordic Region for testing new services and products. The Swedes are above average wealthy and generally tech savvy. The market is also relatively isolated from mainland Europe (read Germany/UK) Which means that un-successful launches can be axed and forgotten quickly. The regional market value only represents limited growth potential for Amazon, and mistakes will not be that expensive. A number of American companies already use Sweden/The Nordics as their prefered testing ground.

Scenario 2

Amazon will launch a series of highly localized B2B services in Sweden. Amazon is not only focusing on e-commerce, instead Amazon will target the real heavyweight value, which is B2B and data handling/data management. I am sure Amazon at a global level will launch a range of data intelligence services, and in the long run, these services could potentially be more valueable than e-commerce itself?

Scenario 3

The Top 100 e-commerce players in Sweden will probably feel the threat, and sales are likely to decrease if everyone should offer everything in the same marketplace, it will have a significant impact for the large players.

Get in bed with Amazon or get out of business? I don’t agree here. The e-commerce market in Sweden is valued at roughly 110 billion SEK (13.5 billion USD), which is only a fraction of Amazons annual revenue of 136 billion USD. Sweden is not going to make a huge impact on the chart below, neither is any other country in the Nordic Region, so I think there is room for both a new massive marketplace and the established e-commerce players. Market evolution will clean up and blow out players that have not earned a position.

Amazon revenue

So is this the end for Nordic E-commerce as we know it, is this the Amazon-Apocalypse coming?

I am sure the local e-merchants will put up a brave fight. This is also the time where the Nordic e-merchants consider their place in the market, becoming a slave of Amazon is not difficult, but developing your niesch and work to be the best in your category, that is far more challenging. Perhaps it is also time for Nordic players to expand their business horizon to include countries, where e-commerce is not as developed as it is in Sweden. Where is the new growth coming from? – if prices and margins are spiraling downwards?

What do you think, is the market doomed, will we all be shopping from Amazon in the future?


MOOC – all you want to learn, online and FREE !


MOOC is not a new term, but I discovered it only recently so for me it is new. If you have no idea…then hey – join the club of those wanting to learn new stuff.

Massive Open Online Courses is the term, and the concept is brilliant. Universities and business schools, all over the world distribute free classes online. Say what? Yes, Stanford, MIT, Harvard, London Business school, they are all there! Pretty much everything you can dream of, is available online for free. All you need to do is start looking for it. The best proffessors, entrepreneurs, business and thought leaders. They are all there. The format is a bit like TED talks, but more in a classroom scenario.

This brief video explains the principles, and has loads to begin with.

Simply google your topic of interest + MOOC, and you are on the right track.

Happy learning and spread the word!

The new beginning…

K2G logoThis is the new beginning of Know2Grow’s official blog, website, my personal lab for ideas and home of thoughts worth sharing. I founded Know2Grow 12 years ago, without any particular strategy for future development, that was the way I wanted it to be. For a long time I have enjoyed the ”as is”, and for me the company has been a perfect platform to test own ideas at various levels, and it has also been a great source of different discussions, jobs and freelance gigs.

The Know2Grow reason to exist and my WHY, HOW, WHAT are quite simple. I am curious by nature and I always seem to be moving somewhere. I rarely know the final destination, but living this way develops me every day, and I have a feeling of moving forward, that is good enough for me.

My HOW is based on knowledge gained during 20 years with various mistakes and successes. Companies I have worked for is one factor, but more importantly the people I have met and shared ups and downs with. Great personalities those willing to share expertise and unique knowlege,  the collective power of the many.

WHAT do I do? – I help companies and people grow. I believe in increasing useful and relevant knowledge we can absorb, because knowledge applied at the right time will lead to growth in all aspects. For professional and personal growth. For companies with goals and ambitions, and for individuals on the quest for personal development. I do not believe in wallpaper philosophy as ”knowledge is power”, because it is not what we know that is important, what we do with that knowledge matters a lot more.

This is Know2Grow, have a look around and feel free to get in touch with me.