How do I make GDPR go away?

ostrich-in-sand

Recently I overheard a conversation on the train. The two discussing were clearly working with compliance, and one of the them had GDPR and the new European data regulation on his to-do list.

”I am so fed up with legal mumbo-jumbo, I have been to three events now, and I still don’t know where to begin…”

92% of all European companies have not started this work yet, so these two are probably a few out of a lot that are a bit lost. According to international surveys, Sweden is actually far behind. You can not make GDPR go away, it is a European regulation, and it will happen on the 25th of May 2018, whether you like it or not. The main source for collecting personal information is the website of the company. This is where cookies are dumped freely, and this is also the place to try and collect as much as possible about your visitors/potential customers.

For those 92% of European companies that have not considered how to handle personal identification information from you website this is your 4 step plan to get started.

Step 1: How do we handle personal information today?

Step 2: How can we minimise the personal information we collect?

Step 3: How can we automate  the handling of cookies, consent and withdrawal of consent?

Step 4: How can we scan and surveil our website monthly for any changes in tracking techniques?

I don’t think GDPR is rocket science, and doing something is better than doing nothing. Of course you can apply the ostrich-approach…which means you duck deep and bury your head in the sand, but why not take the opportunity to clear out your dusty databases, and you will probably see that getting started is not that bad.

Disclaimer: I am involved in a project working with point 1-4, so if this is a problem for you. Feel free to reach out.

Good luck and get going.

Henrik

 

 

 

 

 

Doing the right things right !

If we could only select the projects that were bound to be succesful. If we could only avoid all failures and wasted efforts. If we could only stop dreaming and be realistic! All our lost opportunities and wasted efforts do actually generate a lot of useful knowledge, but frankly a lot of us forget about this, when we are busy being dissapointed.

Everytime we experience success we are keen to share compiments right and left, such as ”he/she did so and so, and the team really came togheter….bla bla bla, we could not have done it without so and so…..bla bla bla” – I think you get my point

When the opposite happens, why do we often react differently? When you as a sales person loose the tender to a competitor, when we don’t get the job we wanted, when your date (I am married now, so I am off the market) never called you back, then we should also stop to reflect and analyze. I am not only talking to the ears of sales people and business developers. I am talking to everyone all the time. When your decision was turned down, your brilliant planned was cut in two, then stop, reflect and avoid doing the same play the next time.

It is not rocket science. Simply ask, ”what should I do different the next time”.  Now, consider your next holiday destination, or what you really want to do for Christmas, and then remember why your wife turned it down last year. That is a great place to start.

Good luck on your bumpy road to getting more, ”Yes I like” – answers.

DTRTR